For those of you still reading my blog (THANK YOU! And, do you exist?), I have moved blog to Witty Name Pending (http://lizazzolino.blogspot.com/). Please continue reading!
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Sunday, March 30, 2008
Monday, March 3, 2008
Help me choose a new blogging service
Bored with the lack of variation Blogger provides, I have been wanting to switch over to WordPress for a little over a month now. The Edelman Digital Bootcamp on Saturday confirmed it, or so I thought.
But, wait! Six Apart recently created a TypePad service that it says has "the largest set of blog themes on any hosted blogging platform."
Take a look at the myriad of design options. I like Ragged Watercolor!
Which blogging service do you recommend? I'd love your input. Take the poll & let me know.
But, wait! Six Apart recently created a TypePad service that it says has "the largest set of blog themes on any hosted blogging platform."
Take a look at the myriad of design options. I like Ragged Watercolor!
Which blogging service do you recommend? I'd love your input. Take the poll & let me know.
Wednesday, February 27, 2008
Edelman Digital Bootcamp: the ultimate PR campaigns client
It's crunch-time for seniors at Grady College, as campaigns classes are in full-swing. The amazing PRSSA Bateman campaigns team is doing a stellar job with their client Safe Kids Athens, and Dr. Russell and Dr. Sweetser's students (many of them my friends) have been hard at work, as well.
As a PR student, I can't imagine a more challenging campaigns client than Edelman. It's only the world's largest independent public relations firm! Event planning for a PR agency... it's even hard to say!
I decided to sit down with master's student Connie Braesch, one of Dr. Sweetser's campaign team leaders for the Edelman Digital Bootcamp, to discuss the whirlwind of the past two months.
What brought you to UGA? Why Grady?
Connie is an active-duty U.S. Coast Guard lieutenant attending grad school here at UGA to eventually become a U.S. Coast Guard Public Affairs Officer. She's on a full scholarship from the USCG, as Grady College is the school of choice for the public affairs program. After gradation, Connie will likely head off to Washington D.C.
Tell me a little bit about your campaigns client.
Connie and the rest of her team have been working with Edelman to plan the inaugural Edelman Digital Bootcamp at Grady College on March 1. The idea came to furition during last year's UGA CONNECT Conference. To be brief, the event aims to educate students and educators on the basics and applications of new media in a professional setting. Edelman practitioners will be facilitating sessions throughout the day, providing students and educators incredible exposure to new media and one-on-one time with these experts in the field.
You must be very proficient in new media to be planning a Digital Bootcamp, right?
No, not at all! Connie explained that the only thing she could give a presentation on is how to write an e-mail & commented that it's likely she would make a mistake even on that. (I disagree; I think Connie's a lot smarter than she gives herself credit for. She's a great student in the word of mouth class we take together, but hopefully she will have time to listen in on a few of the sessions at the conference.)
What are you looking forward to the most (other than the sigh of relief you'll have when it's over)?
She's excited to see how social media is actually used in client campaigns. Students at the Bootcamp will have the opportunity to be creative & incorporate their newly learned skills to work on mini-campaigns for real clients. Edelman practitioners will be there to offer guidance along the way.
What is your proudest accomplishment in the campaign so far?
Connie is amazed that she and her team took a concept (a social media bootcamp for students) and turned it into what I know will be an amazing event in only 46 days!
Definitely consider registering for the event. At the very least, come to congratulate Connie for a job well-done. It's coming up this Saturday, and I'm looking forward to it! I will be live-blogging & Twittering, of course, so look for my updates.
As a PR student, I can't imagine a more challenging campaigns client than Edelman. It's only the world's largest independent public relations firm! Event planning for a PR agency... it's even hard to say!
I decided to sit down with master's student Connie Braesch, one of Dr. Sweetser's campaign team leaders for the Edelman Digital Bootcamp, to discuss the whirlwind of the past two months.
What brought you to UGA? Why Grady?
Connie is an active-duty U.S. Coast Guard lieutenant attending grad school here at UGA to eventually become a U.S. Coast Guard Public Affairs Officer. She's on a full scholarship from the USCG, as Grady College is the school of choice for the public affairs program. After gradation, Connie will likely head off to Washington D.C.
Tell me a little bit about your campaigns client.
Connie and the rest of her team have been working with Edelman to plan the inaugural Edelman Digital Bootcamp at Grady College on March 1. The idea came to furition during last year's UGA CONNECT Conference. To be brief, the event aims to educate students and educators on the basics and applications of new media in a professional setting. Edelman practitioners will be facilitating sessions throughout the day, providing students and educators incredible exposure to new media and one-on-one time with these experts in the field.
You must be very proficient in new media to be planning a Digital Bootcamp, right?
No, not at all! Connie explained that the only thing she could give a presentation on is how to write an e-mail & commented that it's likely she would make a mistake even on that. (I disagree; I think Connie's a lot smarter than she gives herself credit for. She's a great student in the word of mouth class we take together, but hopefully she will have time to listen in on a few of the sessions at the conference.)
What are you looking forward to the most (other than the sigh of relief you'll have when it's over)?
She's excited to see how social media is actually used in client campaigns. Students at the Bootcamp will have the opportunity to be creative & incorporate their newly learned skills to work on mini-campaigns for real clients. Edelman practitioners will be there to offer guidance along the way.
What is your proudest accomplishment in the campaign so far?
Connie is amazed that she and her team took a concept (a social media bootcamp for students) and turned it into what I know will be an amazing event in only 46 days!
Definitely consider registering for the event. At the very least, come to congratulate Connie for a job well-done. It's coming up this Saturday, and I'm looking forward to it! I will be live-blogging & Twittering, of course, so look for my updates.
Tuesday, February 19, 2008
Cell phones to provide the most targeted, effective message
Startling figures:
In previous years, the Mobile World Congress has focused on mobile voice options, new cell phones, etc. This year, the talk was much different: It was about mobile content.
What caught my attention was the talk about mobile advertising (or public relations messages). Who wouldn't want to take advantage of an audience of 3.3 billion people?
The idea may not be new, but the concept has put mobile carriers (AT&T, Verizon) in a very lucrative position, as they have the demographic information on each and every one of their customers that advertisers/PR practitioners are dying to have. Talk about message customization. Moreover, this provides tracking and measuring like we have never seen it before. This offers the potential of knowing exactly what type of person has seen a message (and how many times).
Some of Dr. Shamp's students are currently working on creating a mobile PSA to promote awareness of AIDS & encourage people to get tested. As he explained, it's a personal message on the most personal form of media.
What about an company paying cell phone users to display their ads/messages as ringback tones? (Hear something other than a traditional "ring, ring.") Or, create "viral" ringback tones, and don't pay people at all. Check out the cool things Vringo is doing... like creating video ringtones.
What an opportunity for PR and advertising professionals to take advantage of! What ideas do you have?
- There are 6.6 billion people in the world.
- 3.3 billion people, HALF of the world's population, are cell phone users.
- 1.7 billion people watch/own a TV.
- 1 billion people use the Internet.
In previous years, the Mobile World Congress has focused on mobile voice options, new cell phones, etc. This year, the talk was much different: It was about mobile content.
What caught my attention was the talk about mobile advertising (or public relations messages). Who wouldn't want to take advantage of an audience of 3.3 billion people?
The idea may not be new, but the concept has put mobile carriers (AT&T, Verizon) in a very lucrative position, as they have the demographic information on each and every one of their customers that advertisers/PR practitioners are dying to have. Talk about message customization. Moreover, this provides tracking and measuring like we have never seen it before. This offers the potential of knowing exactly what type of person has seen a message (and how many times).
Some of Dr. Shamp's students are currently working on creating a mobile PSA to promote awareness of AIDS & encourage people to get tested. As he explained, it's a personal message on the most personal form of media.
What about an company paying cell phone users to display their ads/messages as ringback tones? (Hear something other than a traditional "ring, ring.") Or, create "viral" ringback tones, and don't pay people at all. Check out the cool things Vringo is doing... like creating video ringtones.
What an opportunity for PR and advertising professionals to take advantage of! What ideas do you have?
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